Citi 2025 Global Family Office Survey – Key Insights
Citi’s newly published 2025 Global Family Office Survey provides a revealing look at how top family offices are navigating an environment characterised by trade tensions, regulatory shifts, and rapid technological disruption.
Based on responses from 346 family offices across 45 countries (with an average net worth ≈ of approximately US$2.1 billion), the report highlights the changing priorities, risk perceptions, and strategies in the sector.
Portfolio Resilience in Uncertain Times
Most family offices have held their asset allocations steady in 2025, waiting for clearer macro and policy signals. Private equity remains the top target for new capital, particularly for those managing over US$500 million. Nearly 40% expect returns above 10%, while about half are projecting gains in the 5–10% range.
Direct Investing Up, Early-Stage Pullback
A substantial majority, approximately 70%, of family offices are actively involved in direct deals, and around 40% have increased their activity in this area over the past year.
However, there’s a shift: while growth-stage companies continue to draw attention, early-stage investing is being scaled back in many portfolios, instead favouring growth, later-stage, and infrastructure themes that promise greater stability and scalability. Co-investment with leading private equity firms and family office peers is on the rise.
The recalibration reflects both risk concerns and an increased focus on deals with clearer paths to return on investment.
Regional Leadership & Generational Transition
Asia-Pacific family offices are pushing ahead in international diversification and intergenerational planning. Over 43% of APAC wealth is now under second-generation control, and educating the next generation about preserving and growing wealth is a key priority for this group.
Risks, Governance & Operational Gaps
Trade policy (especially U.S.-China relations) remains one of the foremost concerns. While investment functions are becoming more professional, many family offices remain underprepared in terms of operational risk, including cybersecurity, succession planning, and non-investment risk management. Approximately 44% report gaps in cybersecurity robustness.
Technology & Efficiency Gains
AI adoption is accelerating - the use of automation and data analytics has doubled from last year. Outsourcing in specialised areas is also growing, although strategic and investment decisions remain largely in-house.
Conclusion
In 2025, family offices are blending optimism and caution, holding steady on core allocations while doubling down on direct deals, but doing so with sharper discipline and greater attention to operational resilience. With strong leadership, next-generation engagement, and rapid technological adoption, the sector is not only navigating volatility but actively shaping the future of global wealth.
Source - https://lnkd.in/exzCcxSB
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For more information please contact Michael Velten.
michael@veltenadvisors.com
+6590687547
37 Ann Siang Rd, Singapore 069715
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