Influencer Tax Compliance in Australia
Are you an influencer in Australia? Ensure you’re tax compliant! The Australian Taxation Office (ATO) is increasing enforcement efforts targeting influencers. If you’re regularly earning income from sponsorships, ad revenue, or have received gifted products for promotion, you may be considered a business for tax purposes, and you are required to declare all income.
Here’s what you need to know to stay on the right side of the ATO:
What counts as Taxable income
- Sponsored posts.
- Affiliate marketing commissions.
- Ad revenue from platforms like YouTube or TikTok.
- Paid appearances or ambassadorships.
- Gifted products, trips, or services (valued at market rate).
Key compliance steps
- Register for GST if your earnings exceed $75,000/year.
- Keep accurate records of all earnings, both cash and non-cash.
- Separate your personal and business accounts.
Why it matters
Non-compliance with ATO regulations can result in hefty fines, repayments, or even criminal sanctions. With new digital monitoring tools, the ATO is scrutinising influencer activities closely.
Get In Touch
For more information please contact Michael Velten.
michael@veltenadvisors.com
+6590687547
37 Ann Siang Rd, Singapore 069715
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